Native Flora Paradise

Douglas County is home to an enormous array of wildflowers — some are rare, many are common. Two general conditions account for much of this diversity. The first is a Mediterranean environment, and the second is a wide diversity of habitats. Our floral habitats include rocks and cliffs, meadows…

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Visit Wildlife Safari this Spring

Nothing quite beats a spring break being stuck in traffic by a rhino blocking your car or a 15-foot tall giraffe peering through your window. Just a short journey south of Roseburg to Winston, you'll find more than 500 animals from all over the world that make their home at one of the nation’s top…

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Stay & Play: Roseburg's Winter Wonderland

Whether your ideal winter getaway consists of a cozy, quiet cabin or some off-grid powder play, you can experience it and more in Roseburg’s backyard. Travel east to the Umpqua National Forest and discover some of the most epic cat skiing and ice fishing in the nation, an abundance of snow sports…

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Roseburg's Gold Mine of History

Take a rainy day to step inside and back into history at Roseburg’s Douglas County Museum. Located right off Interstate 5 near the Douglas County Fairgrounds, the museum has something for the whole family to enjoy and is well worth a visit. Home to the largest natural history exhibit, the Douglas…

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Find Your Perfect Christmas Tree

Douglas County is the best setting to find that iconic, classic Christmas tree of your dreams. With an abundance of tree lots and public access to the Umpqua National Forest, Roseburg delivers the ultimate holiday tree hunting experience. Whether you enjoy searching for the perfect tree while…

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Roseburg Holiday Happenings

The cool, Roseburg fog rolling in and the trees losing their colorful leaves means winter is nearly here. With Halloween behind us, we are now on a direct flight toward the holiday season. Get out your calendars and your coats - here are several favorite Roseburg festivities you won’t want to miss…

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Fresh, Farm & Fest

Roseburg in October is a sight not to be missed. Sunny and crisp days are accompanied by gold, amber and chocolate hues in the leaves as well as in our pint glasses. While locals and visitors embrace the colorful landscape, cooler weather and plentiful harvest, beer lovers also anticipate shifting…

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Happy Birthday Roseburg!

Celebrating its 150th birthday, Roseburg and the greater Umpqua Valley have aged like the fine wine it produces – abounding in rich history and culture while also full of innovation and progression. This autumn, not only will visitors want to experience the Umpqua’s ideal weather and vibrant leaves…

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Gem of the Cascades

Diamond Lake is rare and beautiful - fitting for its name and nickname as the “Gem of the Cascades.” This natural lake in the Umpqua National Forest has endless activities, from one season to the next, and a resort that families have been visiting for years - 100 years to be exact. The resort…

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Local Scoop

The Umpqua Valley has been making delectable treats since 1931 when the now-largest dairy in southern Oregon, Umpqua Dairy, was founded. Ormond Feldkamp and Herb Sullivan had $500 between them, a 1929 Hudson delivery truck, a little wooden ice house next to the railroad tracks and a hankering for…

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