Thrive Umpqua is our community’s well-being initiative, continuing the transformative work of Blue Zones Project-Umpqua, and coming together around the goal of improving well-being of people living in the Umpqua Valley since 2017.

Using longevity principles from the Blue Zones, home to the longest living populations in the world, small changes are contributing to huge benefits: lowered healthcare costs, improved productivity, and ultimately a higher quality of life. Earning our region the official designation of a Certified Blue Zones Community, Thrive Umpqua is making the healthy choice the easy choice across the places where we spend the most time.